Artefacto Family
In 6 weeks, you will discover your growth areas!
In 1 year, you can confidently realize your artisic ideas and have a clear way forward

ABOUT membership
Watch why you should become a member
With Artefacto Family you'll be able to gain confidence
in watercolor painting and develop your own artistic path in a
strong community of like-minded artists
ABOUT membership
Watch why you should become a member
With Artefacto Family you'll be able to
gain confidence in watercolor painting
and develop your own artistic path in a
strong community of like-minded artists
What happens after you accomplish a usual course?

You are left alone and do not understand how to move on in your creative work

You are immersed in everyday problems and art fades into background

You are left alone and do not understand
how to move on in your creative work

You are immersed in everyday problems and art fades into background

You stop painting regularly and do not develop your dream

When you're alone, it's very easy to give up and tell yourself "someday..."

You stop painting regularly and do not develop your dream

When you're alone, it's very easy to give up and tell yourself "someday..."
5 steps to your own
ARTISTIC PATH:

Mistakes & Opportunities

The key questions we'll be able to tackle after this module:
- Is my painting complete?
- Does the result meet my expectations?
- What is the emotional impact of my painting?
- What can be improved?
- How to identify opportunities in my artwork?
- What mistakes can be corrected?
Result: see your growth areas and turn them into opportunities



Creation & Imagination

The key questions we'll be able to tackle after this module:
- How does an artist see the world?
- How do I create my own scene (incl. creating references and working with them)?
- When to apply imagination?
- How do I measure my current level and pick appropriate scenes?
Result: Learn to work with your own subjects



Your personal style

The key questions we'll be able to tackle after this module:
- What defines a personal style?
- How do famous artists personalize their style?
- How to hear my artistic voice?
- What is my way to define a personal style?
Result: learn to hear your artistic voice and apply it in paintings



Expert in a favorite subject

The key questions we'll be able to tackle after this module:
- What do I focus on in various subjects (landscapes, cityscapes, portraits, animals, …)?
- What makes my painting outstanding?
- Why is a "Plein air" so important? How do I progress in it?
Result: learn the nuances of working with different subjects



Your own
artistic path

The key questions we'll be able to tackle after this module:
- What do I do next? What are the options?
- How to create a personal portfolio?
- How do I get to the exhibition?
- How do I start teaching (incl. online)?
Result: develop your own creative path (based on your desires)

ARTEFACTO FAMILY is for
you if you want to:

- Gain CONFIDENCE in watercolor painting
- Challenge yourself! Watch yourself PROGRESS!
- Get the RESULT you will be proud of
- Be a part of an active COMMUNITY of artists!
- Learn to THINK LIKE AN ARTIST
- Become a PROFESSIONAL ARTIST
- EXHIBIT and SELL your artwork
- Keep your PERSONAL VOICE in a painting

Knowing the BASICS OF WATERCOLOR is a recommended pre-requisite to becoming a member (we have a different program for those who would like to learn the fundamentals of watercolor)
What awaits you AT Artefacto Family?
Recorded video lessons, regular online meetings with mentors, interaction with like-minded people, contests, exhibitions, ...
EACH MONTH YOU WILL:
EACH MONTH
YOU WILL:
Receive up to 9 recorded video lessons that contain 10% theory and 90% practice
Have an online session with the professional curator to discuss your challenges and practice various techniques (recordings to be provided for free)
Participate in an online session with Konstantin Sterkhov, where you will define the topic of the session! (recordings to be provided for free)
Get free recordings of all the online sessions at Artefacto with the best-in-class watercolor masters!
Participate in a moderated WhatsApp group with the curators and like-minded people to have FUN and get valuable support and guidance!
Participate in contests/exhibitions and be able to win valuable prizes
Have sessions (and receive articles) on "History of Art" to get inspired by the best artists of all times
Earn «ArtiCoins» that you can later use to get additional learning content at Artefacto for free
Week 1-2
Become your own critic
In these 3 lessons, you will learn to analyze your own artwork.
Week 3-4
Improvements: Part I
“Overdone”
Check out if your work is fresh or overdone to get the idea of when to stop.
Week 5
Improvements: Part II
“Dull”
Find out what makes your painting look dull and how we can solve this problem.
Week 6-7
Improvements:
Part III “Composition failure"
Where to find failures in composition. We will help you to find them and to solve the problem.
Week 8-9
Happy accidents
To correct or not to correct? Can we use a failure to our advantage? Could it be a way to your unique artistic style?
Week 10
What makes your painting outstanding?
Make your painting visible! Some tips to attract attention to your painting.
CONVENIENT AND MULTIFUNCTIONAL ONLINE PLATFORM:
What are the benefits
of becoming a member?
Painting is more than just a skill – it is a lifestyle.
Let's just imagine your life before and after joining the Family:
WHEN YOU ARE IN THE FAMILY
Clear learning trajectory
A strong, supportive artistic community
Free recordings of all our workshops
Contests and exhibitions
Feedback from mentors and your peers
Consistent learning incl. regular meetings
Modern personal account! One location for all necessary links and information
Advanced learning mechanics (gamification)
YOU AREN'T IN THE FAMILY
What are the benefits
of becoming a member?
Painting is more than just a skill – it is a lifestyle.
Let's just imagine your life before and after joining the CLUB:
WHEN YOU ARE IN
THE CLUB
Clear journey map
Support of like-minded people and a friendly atmosphere
Free recordings of workshops by famous artists in various artistic styles
Participation in contests
and exhibitionsFeedback
from mentorsMethodically correctly constructed training program and regular Club meetings
Convenient personal account which contains all the information of the Club
The opportunity to earn ArtiCoins and pay for various educational products with them, continuous improvement of your skills
WHEN YOU AREN'T
IN THE CLUB
Membership covers:
- Access to the video lessons by K. Sterkhov (9-11 lessons/month)
True value: $60/month - Online Zoom sessions with K. Sterkhov (1 time/month)
Value: $40/month - Online Zoom sessions with the curator (1 time/month)
Value: $20/month - Workshops and articles with the art historian (1 time/month)
Value: $10/month - Recordings of all Artefacto online sessions and workshops
Value: $10/month - Access to the moderated Artefacto community of the experienced watercolorists (WhatsApp chat)
Value: priceless - Online exhibitions and contests with valuable prizes
Value: priceless - Opportunity to earn and spend ArtiCoins ($10/month)
Value: $10/month
- The opportunity of a free membership freeze (1 time/year)
Value: priceless
- Learning trajectory and convenient personal account
Value: priceless
The admission to the Artefacto Family is currently closed. Please join a waiting list and expect an invitation by email.
MONTH-1 PROGRAM
You will make 5 paintings, study 11 video lessons, participate in 2 Zoom sessions, meet the art historian and earn up to $15
- 3 THEORETICAL LESSONS on how to find the areas for improvement in a painting and make corrections
- 3 VIDEO LESSONS on analyzing students’ works to see the improvement potential
- 3 PAINTINGS from other 3 video-lessons
- 2 PAINTINGS in the Zoom sessions with Konstantin and the curator
- 2 VIDEO LESSONS on how to correct mistakes in the finished painting
- Meet the ART HISTORIAN to learn about the best watercolor masters
- FREE RECORDINGS of at least 3 online Artefacto workshops
- EARN $10-15 which you can spend in ArtiStore

Artefacto Online Workshops
The recordings of all our workshops will be available for the members of the Artefacto Family absolutely free of charge at any time.
Here are some examples of the upcoming workshops:

... other instructors (up to 3 workshops/month)
Our stundents' feedback:
92% of our students say that regular practice and good instructors are the key to success in painting
Before / After
- Do you lack confidence to paint your own scenes?
- Don’t your paintings often live up to your expectations?
- Haven’t you found your artistic voice yet?
- Do you want to be a part of the community of artists/like-minded people, feel the support of everyone around you, and have an opportunity to discuss art?
- Do you want to take part in exhibitions and unleash your creative potential?
- Have you ever thought about selling your works and realized you don’t know how to reach the needed level of mastery?
- Do you like getting acquainted with various artists’ approaches and trying different painting techniques?
- Do you want to devote more time to your creative work?
- Is it often difficult for you to find inspiration for painting?
- Do you feel that you lack expert knowledge to create quality/professional paintings?
- Does it seem to you that you are stuck at a certain level of development and don’t know how to breach this frontier?
We will always support you!
100% guarantee
If within the 1st week you realize you do not make progress,
YOU WILL GET YOUR MONEY BACK!
Quit at any time
You can quit the membership at any time (and freeze the membership, on request)
Freedom & Mobility
Access to the lessons at any time. Watch the lessons on your smartphone, tablet, or laptop.
Frequently Asked Questions
Meet your mentor
Konstantin Sterkhov

![]() |
@sterkhovart 50,8k followers |
- Over 30 years of painting experience and 20 years of teaching practice
- 70 international and 10 solo exhibitions, member of the jury for various international competitions
- My paintings are placed in museums, private and corporate collections worldwide
- I am an author of the book «Masters of Watercolor» and the founder of the magazine «Planet of Watercolor»
- Brand ambassador of the leading producers of art materials (Daniel Smith, Roubloff, Nevskaya Palette)
- Member of Artists Union of Russia, Saint-Petersburg Watercolor Society, and Watercolor Society of Finland
Examples of Konstantin's work