Finding Your Voice:

The Art of Conscious Choice

From uncertainty to artistic clarity: Your 3-month guided journey with 3 world-class watercolorists

In this LIVE course, you’ll discover how artists built their recognizable styles — and apply the same principles to develop your own. Together with three distinct masters, you’ll discover how technique becomes expression — and how choices become style.

Your goal for this course:

Discover what makes YOUR work yours. Learn to recognize your natural preferences, make conscious artistic choices, and interpret references through your own vision — not someone else’s.

LIFETIME ACCESS

Course starts on March 1

March — When Technique Becomes Voice

How consistent choices create recognizable style

Featured Legend: Liz Chaderton

Work with expressive lines and washes to bring energy and character to your subject. You’ll discover how a single, consistently used technique becomes your recognizable feature.


Your result: You’ll understand that style isn’t about doing everything — it’s about doing something well and intentionally. You’ll start noticing which marks, rhythms, and color choices keep appearing in YOUR work.

March — When Technique Becomes Voice

How consistent choices create recognizable style

Featured Legend: Liz Chaderton

Work with expressive lines and washes to bring energy and character to your subject. You’ll discover how a single, consistently used technique becomes your recognizable feature.


Your result: You’ll understand that style isn’t about doing everything — it’s about doing something well and intentionally. You’ll start noticing which marks, rhythms, and color choices keep appearing in YOUR work.

April — The Signature Touch

Building consistency through intentional repetition

Featured Legend: Ryan Fox

Work with layered watercolor bokeh to create atmosphere through controlled wetness and soft edges. You’ll discover how to choose techniques intentionally — matching your method to what you want to express.


Your result: You’ll stop randomly switching between approaches. Instead, you’ll start making deliberate choices and understand: «I’m using THIS technique because I want to express THIS». You’ll feel more confident repeating what works.

April — The Signature Touch

Building consistency through intentional repetition

Featured Legend: Ryan Fox

Work with layered watercolor bokeh to create atmosphere through controlled wetness and soft edges. You’ll discover how to choose techniques intentionally — matching your method to what you want to express.


Your result: You’ll stop randomly switching between approaches. Instead, you’ll start making deliberate choices and understand: «I’m using THIS technique because I want to express THIS». You’ll feel more confident repeating what works.

May — Make It Yours

Personal interpretation instead of copying

Featured Legend: George Politis

Work with textured layers to capture the beauty of rust, wear, and time on a mechanical subject. You’ll discover the freedom of painting from impression rather than imitation — letting your emotional response guide the work.


Your result: Freedom from the reference. You’ll trust your internal filter and express your point of view — even when it differs dramatically from the photo. You’ll paint with confidence, knowing your interpretation IS valid.

May — Make It Yours

Personal interpretation instead of copying

Featured Legend: George Politis

Work with textured layers to capture the beauty of rust, wear, and time on a mechanical subject. You’ll discover the freedom of painting from impression rather than imitation — letting your emotional response guide the work.


Your result: Freedom from the reference. You’ll trust your internal filter and express your point of view — even when it differs dramatically from the photo. You’ll paint with confidence, knowing your interpretation IS valid.

«I have painted with watercolor since my Fine Art classes at the University and I started teaching it soon after and have taught it ever since. I love the fresh, flowing approach to the medium.


Watercolor gives me an oblique strategy approach to art because one has to to approach it in an almost „opposite“ way of thinking from other media. It keeps my brain active! I use watercolor a lot for studies, plein air sketches, and underpaintings for my pastel paintings»


  • Degree of Bachelor of Fine Arts, Summa Cum Laude, with augmented Master level courses.
  • Teaching art for 35 years. Multiple media and levels.
  • Workshops, Classes and Demos, both live and virtual, with local and international students.
Link to this page location: #form

During this demo, you will:

  • Learn how to simplify shapes and plan structure before the brush touches the paper — Tom’s approach to strong composition.

  • Watch Tom mix primary colors directly on paper — creating vibrant, fresh color relationships without muddy transitions.

  • Discover how to turn flat shapes into dimensional forms by controlling light, medium, and dark values.

  • Get insight into edges that sing — how soft vs. hard edges guide the eye and bring clarity to your painting.

  • See how rich, colorful darks replace black for stronger depth and mood.

And create a gorgeous cottage painting under Tom’s guidance!

Tom Francesconi

  • Award-winning American watercolor artist, graduate of the American Academy of Art, Chicago.
  • Signature member of AWS, NWS, Watercolor West, Rocky Mountain National Watermedia, and TWSA (Master status).
  • Exhibited internationally — including the Scottish National Gallery (2024) and NWS Biennial in Shenzhen, China (2015).
  • Published in Watercolor Artist, The Best of Watercolor (Splash), and eight books on American watercolor.
  • Winner of major national awards, including the Henry Fukuhara Award and Founders Award at Watercolor West.
  • Leads watercolor workshops in the U.S., Canada, and Europe, known for his dynamic, spontaneous teaching style that encourages confidence and expressive freedom.

Everything you need to know about the course

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